Water UK : Bin the Wipe Campaign
Flushed wet wipes are a big problem in the UK and affects drains, sewers, and rivers. Water UK required a national campaign to address the issue. I worked on the animations for the campaign ’Bin the Wipe’, producing explainer animations, and shorter animations for social media.
Journey of the Wipe
I created the explainer animation ‘Journey of the wipe’ for the campaign ‘Bin the Wipe’ by Water UK, encouraging people to dispose of their wet wipes responsibly.
This animation won the Corporate Social Responsibility, Not for Profit category at the New York Festival Film and TV Awards, and a Silver in the Innovation Category at the Evcom Clarions.
Bin the Wipe : Social Animations
I animated various 10 second loops for social media, highlighting the consequences of flushing wet wipes. These included ‘Bin the Wipe’, Wipes Block Pipes’, ‘Wipes flood homes’ and ‘Wipes choke rivers’ (+ more).
Water UK : Fats Block Pipes Campaign
Cooking fats poured down the sink increases the risk of flooding in homes, streets and waterways. It causing more than 3,000 homes a year to flood. I created an explainer animation for Water UK, encouraging people to dispose of their cooking fats responsibly.